Food Delivery Company Eliminates 1,920 Hours of Manual Data Entry Annually
Client
Regional Food Delivery Service
Technologies
Laravel, MySQL, Stripe, SendGrid
Results at a Glance
The Challenge
A growing food delivery company was managing customer orders through a fragmented system of email and Excel spreadsheets. Every order required 5-10 minutes of manual data entry, with multiple agents often reviewing the same emails. Order changes required manual updates across multiple spreadsheets.
Critical operational issues:
- Customer orders received via email requiring manual processing
- 5-10 minutes of manual data entry per order
- Multiple agents reviewing the same emails (duplicate effort)
- Manual updates for order changes across spreadsheets
- No unified customer database
- Limited scalability for growth
- High error rate from manual data entry
Our Solution
We implemented a comprehensive CRM system that automatically processed e-commerce orders, created a unified customer database, and automated order updates. The system eliminated manual email processing and spreadsheet management.
Core Features Developed:
- Automated e-commerce order processing
- Unified customer database with complete order history
- Direct linkage between orders and customer profiles
- Automated order modification workflows
- Real-time order status tracking
- Automated email notifications to customers
- Customer communication history tracking
- Reporting and analytics dashboard
Technical Approach: Built on Laravel with MySQL database architecture. Integrated with e-commerce platform APIs for automatic order import. Implemented Stripe for payment processing and SendGrid for automated customer communications.
Implementation Strategy: Three-month phased implementation with data migration from Excel spreadsheets. Parallel operation period to ensure accuracy before full cutover. Comprehensive training for customer service team.
The Results
Time Savings (Based on 50 Orders Daily):
- Eliminated 5-10 minutes of processing per order
- 250-500 minutes (4-8+ hours) saved daily
- 20-40+ hours saved weekly
- 80-160+ hours saved monthly
- 960-1,920+ hours saved annually
Efficiency Improvements:
- ~100% reduction in manual data entry
- Eliminated duplicate effort from multiple agents reviewing emails
- Automated order modifications without manual intervention
- Real-time order visibility across organization
Business Impact:
- Enhanced customer experience with faster order processing
- Improved data accuracy by eliminating manual entry errors
- Better business intelligence through integrated reporting
- Scalability to handle increased order volume without proportional staff increases
- Reduced operational risk from consolidated systems
- Staff redeployed to higher-value customer service activities
"Before the CRM, we were drowning in emails and spreadsheets. Every order was a manual process that took up to 10 minutes. Now everything is automated. We're processing 3x the orders with the same team size, and our error rate dropped to nearly zero."
Key Features
- Automated e-commerce order processing and import
- Unified customer database with complete order history
- Automated order modification workflows
- Real-time order status tracking and visibility
- Automated customer email notifications
- Customer communication history tracking
- Business intelligence dashboard with custom reports
- Integration with payment processing and email systems
Technical Highlights
- Laravel framework with MySQL database
- E-commerce platform API integration
- Stripe payment processing integration
- SendGrid for automated email communications
- RESTful API for future mobile app integration
- Automated data migration from Excel spreadsheets
- Role-based access control for team members
- Comprehensive audit logging for compliance
Project Details
- Industry
- Food Delivery / Logistics
- Project Type
- CRM Implementation & Automation
- Timeline
- 3 months
- Technologies
- Laravel, MySQL, Stripe, SendGrid
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